• Hi! I’m Veronica.

    I want to help you achieve the freedom of entrepreneurship.

    Read My Manifesto

Take hold of your life, your work, and your effect on others.

I firmly believe in the magnificent power of women and Entrepreneurship.

I knew from a young age that I didn’t want anyone owning my life.  It took me two weeks to quit working at McDonald’s (my parent’s idea of employment — not mine) and most of my other teenage jobs didn’t work out, either.  The only work that truly stuck was Disaster Relief, which I believed in to my core.

Unfortunately, I had to stop that work because of PTSD.  I ended up working for ‘the man’ at a regular 9-5 and it sucked.  It’s just not for me.

Most entrepreneurs define themselves as unemployable.  Their goals and dreams are bigger than any job.  I’m one of them.

I knew I had to get out of that job, so I took what I knew (nonprofit) and took a leap.  My passion was obscured by the PTSD, and I went from business idea to business idea, looking for something I loved.  I’ve gotten really good at starting things because of that search.

I remember who I am, now — a woman who loves to help others disrupt the norm and make an impact with their business.  I can help you get your business to a place of growth and scalability so you can do the work you are truly meant to do.

Ready to live that dream?

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An increasing library of workbooks, cheat sheets, and eBooks that will help you grow your business.

My Journey (in a nutshell)

2005 —  My career in Relief & Aid Work begins when I head to the Dominican Republic to build schools for a week.  I learned how to make cement and mortar by hand with a shovel.  A young girl I connected with gave me her necklace that matched her sisters.  I’m touched, knowing this may be her only jewelry, and take it as a sign I am on the right path.

2006 —  I enroll in the National Civilian Community Corps (NCCC) as a Corps Member for a year of Disaster Relief work across America.  I discover feminism, a killer work ethic, and the fact that I can do things without guidance (aka. empowerment).  I receive the Spirit of Service Award and the Bronze Congressional Medal for service.  This is the best year of my life.

2008 — I receive the Silver Congressional Medal for service after leading several Katrina Relief missions.

2009 — I graduate with a degree in Anthropology and reenroll in the NCCCs as a Field Team Leader.  I’m deployed on tsunami relief in American Samoa where an aftershock and tsunami warning start my Post Traumatic Stress Disorder journey.  I receive the Gold Congressional Medal for service, but no longer feel like I understand my path.

2010 —  My deployment ends, but I find myself completely out of touch with myself.  Night terrors, panic attacks, and depression ensue.  I try to start a nonprofit of my own to continue the Aid work I love, but after several missions, it falls apart.

2011 —  I apply and am enrolled in Rising Women Leaders, a program sponsored by Huntington Bank in support of local Female Leaders and their careers.  I discover I have PTSD which is why I have panic attacks when I try to do service-based work, but hide it from everyone.  This is the same time period that military personnel are committing mass shootings with blame falling on PTSD.

2012 —  I see the writing on the wall at my job and start my first company, GreenCup, still in business today.

2013 —  I try my hand at a startup that would overhaul the Student Loan Industry.  After months of planning, the financials just didn’t work.  I wrote a blog about what I learned, and moved on.

2014 —  Another startup, this one with legs, called Fuse West Michigan.  We planned a Worlds Fair style event for the Design Industry in West Michigan, with backing from three universities, the State of Michigan, and other local organizations.  It ultimately fails due to a cofounder leaving in a disruptive manner.  With each venture, I’m still trying to find my path, since Relief and Aid Work are no longer an option.

2015 —  I start a Kickstarter for a book I am to write about the way technology has changed us from the perspective of the Greatest Generation.  I travel the country by vehicle interviewing people born before 1940.  It’s the closest I’ve gotten to the work I used to do, and I love it, but I push myself too hard and have a breakdown when I return home.

2016 —  I finally begin ongoing therapy for the PTSD.  I start to feel whole again and find the strength to look for my true path.  I realize that I was born to help people, and Aid Work was just one possible form.  I discover Coaching, and found Veronica Kirin, Inc.  I start speaking to groups of students, women, and girls about my journey to empower them so they don’t have to wander in the dark like I did.  My podcast, Degrees of Separation, runs for nine episodes.

2017 —  GreenCup turns five and receives the Top Women Owned Businesses award.  This is the first award I’ve received since my Aid Work years.  It affirms that I may be on the right path again.

But enough about me.  Let’s talk about you.