Entrepreneur Spotlight: Marcie Johnson

I was immediately drawn to Marcie when I met her at a networking event some months ago.  She holds herself with an easy poise, and is clearly open to others.  I was interested when she told me she’s a Wellness Coach and seller of Juice Plus, and hooked when she described the event that started her journey to entrepreneurship fourteen years ago.  I knew you would be inspired by it, too, and so I interviewed her for an Entrepreneur Spotlight.

When Marcie was 28 years old, she was diagnosed with stage 2B breast cancer.  I’m not much older than she was at the time, and the thought of my body going through that at this age is emotional.  It was during this time that Marcie discovered Juice Plus, not to sell it, but to use it for her own health and recovery.

Juice Plus is a line of whole supplements that started from the founder’s desire to support a family member with cancer, but had a hard time getting enough fruits and vegetables into their diet.

Marcie used the supplement line for two years before she decided to start her own Juice Plus business.  She told me it was her trust for the woman who originally introduced Marcie to Juice Plus (who then became her teacher during the transition) that made her feel safe in taking the leap.

This trust relationship became foundational to Marcie’s business and was reflected in everything that Marcie told me.  So often do we focus on selling as entrepreneurs that it’s easy to forget that we are simply interacting with humans.  Marcie has put relationship building ahead of selling in her business, and has found that both her personal and career life have benefitted.

For example, when Marcie reaches out to colleagues, customers, or friends, she leads with ‘how are you’ and truly listens, rather than getting straight to the point.

Three years ago, Marcie decided to add health coaching to her business in order to help her customers with their overall diet.  She sees this as a natural progression to the supplements she sells.  Health doesn’t just come from supplements, it comes from overall diet and lifestyle.  Her customers may make the choice to purchase Juice Plus without her coaching, but they definitely experience greater benefits from doing both, which is why Marcie doesn’t offer her coaching independent of Juice Plus.

What she loves about being an entrepreneur is what many of us love — the freedom.  But Marcie doesn’t want freedom for freedom’s sake.  She uses the flexibility to benefit herself and her family.

For example, a couple years ago Marcie was in a motorcycle accident with her husband that tore the skin from her foot, compromising her mobility.  Had she been working at a conventional job, her career would have been in jeopardy.  Instead, she could allow her body to heal at its own pace and neither her nor her husband had to worry about finances.  Entrepreneurship allows us that luxury.

Marcie’s Advice To Other Entrepreneurs

—  Allow people to be where they are.  This includes both employees and customers.  Pushing them will do nothing but aggravate them.  Empower your employees with the tools they need, and provide information to potential customers.  They will make their own way.

—  Allow the same for yourself.  It’s easy to compare yourself to other entrepreneurs, but each of us has our own path and it must be walked according to individual timing.  (I discussed this very issue in my blog titled “Stop Comparing Yourself to Older Businesses“.)

—  You don’t need to throw the baby out with the bathwater.  Looking at your past is a sifting process, and you have to find the nuggets of gold, even if the whole was less than desirable.

—  Consistency over time is the best way to build.  When Marcie first started, her business was really in support of her own use of Juice Plus.  Because she was consistent in her business model and relationships with others, her business has grown over time into a sustaining organization.

—  Don’t take rejection personally.  They’re saying ‘no’ to what you’re selling, not to you.

—  Expect that for every eight people you speak with, one will convert.  Of those that convert, every one in eight will become brand evangelists.

Marcie’s book to read:  “Go Pro” by Eric Worre

Find out more about Marcie’s work on her website.

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  1. Anonymous says:

    Oh my goodness! Incredible article dude! Thanks, However I am having difficulties with your RSS. I don’t know why I can’t join it. Is there anybody getting the same RSS issues? Anybody who knows the solution will you kindly respond? Thanks!!

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