Posts

How to Choose Your Social Media Platform

Remember what business was like before social media?  No?  Oh…

Today, starting a business includes being online.  This is the number one way your clients and customers get to know you.  Even customers of brick and mortar stores check out their website first 80% of the time.

In addition to your website there is social media.  It’s easy to get lost in the noise.  There are so many to choose from and it can be extremely time consuming.  So often do I speak with small business owners and entrepreneurs who are driving themselves crazy managing five or seven different accounts.  Don’t do that!

I developed an awesome Workbook for people just like you:  Entrepreneurs who are growing their business and want to leverage an online presence to support that growth.  I take you step by step to help decide where your people are and what platforms to use.  The only social media platform that is universal is Facebook (yeah, sorry), but luckily it’s easy to link to others.

In addition to choosing which platforms to use, my Workbook help you streamline so you’re editing only one source.  That’s right — you don’t have to jump from Facebook to Twitter to Google Plus in order to be able to manage multiple platforms.

Love this idea?  Want to get started?  Head over to the Resource Library to download the Social Media Workbook.  Not a Resource Library member yet?  It’s free!  Just sign up below to unlock the tools to help you start your dream business.

Podcast

Degrees of Separation Podcast | Jason Schemmel

Jason is a little bit of everything.  He is the host of Beers and Games in Grand Rapids, Michigan, founder of college job board Entrprsr, and Social Media guru at Zondervan (subsidiary of Harper Collins).  He is also an avid hockey fan and loves Minions, which comes up during this silly podcast episode.