SCALING:lab Blog
A resource for business owners & entrepreneurs who want to reclaim their time.
Become a SCALING:lab Member and receive the articles + case studies a week before they’re live to the public..

*** Articles are first published to SCALING:lab — sign up to get the first look. ***
What an amazing day. I am still reeling from the love, excitement, and gratitude received by all of you.
On September 30, 2018, I hosted a Release Party for my book, Stories of Elders, in Downtown Grand Rapids. I was honored that eight of the elders whom I interviewed in the book attended the event, and they signed the books alongside me. 100 friends, family, and community members also attended, as did FOX17 news.
The accompanying Documentary, edited by local filmmaker David Astudillo, was also premiered at the event. I was delighted to hear the audience laugh, moan, and comment on the film. Several asked for a feature length documentary, which is now being considered.
Next comes the local book tour. I will be offering signings at libraries and bookstores across Michigan, as well as at a conference in Bloomington, Indiana. You can help make this book a success by sharing the book with your friends and colleagues. I am also offering to speak at schools and universities in a combined documentary screening + tech discussion with students.
The book was published by Identity Publications. Thank you to Gregory V. Diehl for your time and expertise. Onward!
Looking for the Entrepreneurial Author Course to help you publish and promote a book? Find it here!





























What Clients Say
“There’s one thing I regret about working with Veronica – not having met her sooner! She had a clear perspective on the challenges I was facing and was quick to offer me the latest tools for my projects.”— Niki A., Executive Coach
BOOK A CALL