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What happens when you get on stage? Do your knees knock? Your stomach knot? Do you begin to sweat?
Let’s change the perspective.
What happens when you talk about something you really care about? Maybe your heart races a bit. You smile. You’re engaged with those listening. You gesticulate passionately and modulate your energy according to the emotion you are hoping to evoke.
This seemingly small difference can make massive waves for your business. We are entrepreneurs because we believe in something — it excites us, gets us out of bed in the morning, keeps us going even when building a business seems exhausting.
It was this change in perspective that finally made me comfortable on stage. I used to be in the first group — I couldn’t understand why one would ever put themselves in front of an audience and hope to not fail. I expected to fall flat on my face and look the idiot.
Until I spoke on topics that mattered to me.
Then emerged a woman whom one had to give a time limit. I could talk for hours about anthropology, socioeconomics, and business scaling. I get excited about the potential for business to unlock new wealth for minority groups, and am frustrated when ‘tech bros’ try to gatekeep scaling for startups and pigeonhole it for marketing.
The key to a compelling speech, workshop, or interview that creates leads for your business is in your passion.The key to a compelling speech, workshop, or interview that creates leads for your business is in your passion. Click To Tweet
Let’s toy with this concept a bit. What is something you’re passionate enough about to throw a party around? For me, it’s any World Cup game that Croatia is competing in. I’ll get out the projector and invite anyone I know, whether or not they’re Croatian, to my home to help cheer the team and celebrate the win (because, seriously, those guys rarely lose).
This is the exact concept I use with my clients to teach them to sell. We change the language from selling to making an invitation.
Think of your business as a party you wish to throw centered around your passion. For most of us, this is not hard to do. Our businesses already are centered around our passion. Easy.
Now, how will you make the invitation? That one simple change shifts my clients away from anxiety and into excitement. I hope it also does that for you.
Yes, getting on stage can 10x and even 100x your efforts to generate leads. It’s a fantastic one-to-many model. But you also must master the craft of inviting people who are as excited as you about your passion to join the party.
This is where I see a lot of speakers flop. They get caught up in the message and forget to make the invitation, then call me when they have an empty party (ie. business). The next time you are stepping on stage or into an interview, I want you to first consider the invitation you’ll make. It will make all the difference.
By the way, May’s workshop inside SCALING:lab is all about pitching, polishing, and presenting a speech or workshop about your business (and how to nail the invitation). If you need support getting started with a speaking career, this workshop is for you! Join us here.Facebook Linkedin Twitter Reddit Telegram Business Tips 24 Case Studies 4 Personal 14 Self Care 6
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