Hi! I’m Veronica.
I’m an anthropreneur who geeks about impact-driven entrepreneurship and Web3. Did you know that a significant amount of business owners choose entrepreneurship to improve their mental health and wellness?
Intermediate
Podcasting to Scale
Amplify your business by expanding your reach, impact, and income.
Podcasting is an incredible tool for outreach, lead generation, building strategic partnerships, developing an authoritative voice in your industry, and more. But most entrepreneurs start a podcast with no plan or long-term vision. They instead hyper-focus on the tech and tools. As a result, they miss out on the biggest opportunities podcasting can bring!
I've worked with entrepreneurs around the world to develop a podcast that STRENGTHENS their businesses. That brings not just opportunity, but expands their income, too!
Sound like you?
New Podcasters tend to run into one of three problems:
- > They build a silo instead of an integrated arm of the existing business that feeds the client flow and builds strategic partnerships.
- > They spend enormous amounts of time on building and growing the podcast and it ends up costing more money than it makes.
- > They say they aren't techie enough, don't know how to hire to outsource... the excuses are endless and it holds them in overwhelm instead of audacious action.
Podcasting CAN be easy. It's a powerful tool for outreach, connecting, and increasing your income.
What you need is a step-by-step guide to building a scaled podcast presence that delivers value to your target market, develops new opportunities for your brand, and generates its own income. I've got you.
It wasn't until I got scolded by one of my guests that I realized I was ****ing up.
I was so wrapped up in my day-to-day business that I hadn't put any effort toward building long-term connections with my guests.
That's when everything changed.
I scaled my work from 70 hours/week to 10 hours/week, found the tech that would automate syndication and monetization, and built a stellar system for connecting and advocating with my guests.
It. Change. My. World.
What's Included:
- + 18 Step-By-Step Tutorial Videos + 2 Software Tutorials
- + 8 Downloadable Worksheets to Help Guide You
- + Samples of intro audio, social media cards, and more.
This course is built to deliver everything you need to get your podcast started PLUS comes with forever access to deep-dive community support. We've got your back every step of the way and can't wait to sample, share, and support your expert podcast!
Curriculum
- 8 Sections
- 26 Lessons
- 32h Duration
Intro to the Podcasting Course
4 Lessons
- Course Introduction
- Course Welcome
- Course Guidebook
- What is a Podcast and Why Should You Care?
Is This Thing On?
7 Lessons
- Choosing Your Topic
- Quick Market Research
- The Lean Canvas Business Plan
- How to Identify the Target Market of Your Podcast
- Target Market Guidebook
- Naming Your Podcast
- Your Host Persona, Format, and Schedule
Hardware and Software
4 Lessons
- Equipment Options
- Software for Recording & Editing
- Recording with Quicktime
- BONUS: Zencastr Tutorial
Bumpers (Intro/Outro)
2 Lessons
- Your Bumpers and Trailer
- Sample Bumpers
Getting It Out There
2 Lessons
- Online Hosting
- Syndicating your Podcast
Masterful Guest Management
3 Lessons
- How to Find High Quality Guests
- Scheduling Your Guests in Your Sleep
- Wowing Your Guests
Monetizing and Scaling
3 Lessons
- How to Use Show Notes to Expand Your Reach (and Income)
- Make Money in Your Sleep with Your Podcast
- How to Scale Your Podcast
Conclusion
1 Lesson
- We did it!
