The Library

The Library

I've spent over a decade consulting and running my businesses demystifying the hidden corners of entrepreneurship. I decided it was time to codify my findings into guides and workshops after watching my clients run into the same issue over and over.

The SCALING:lab Library is a self-guided navigable archive of in-depth guides, eBooks, and workshop replays that will help at every stage of business. When you get a Library Membership you'll have access to the Library forever — including any new guides and workshops I add (which happens often!). The Library is organized into the following categories:

> Launching
> Marketing
> Finance
> Scaling
> Work/Life Balance

Inside you'll find the big-brain system that unlocked my time and delivered true peace of mind. I went from burnout to bliss while still living my values. I didn't have to throw away my baby business — just needed better systems and clarity!

The Library is the perfect companion to my courses and The List — but stands alone as a massive (and growing) toolkit for business owners who are sick of hustle culture. Grab your Library Card and get started!

Curriculum

6 Sections
42 Lessons
18h Duration

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Introduction

1 Lesson

Housekeeping

Launching

9 Lessons

[Guide] A 12-Month Business Launch Checklist
[Guide] The Business Pathfinder
[Guide] The Lean Canvas Business Plan
[Guide] Determine Your Target Market
[Guide] Mission/Vision/Values
[Guide] Coming Out (or not) in Business
[Workshop] Develop A Strategic Plan
[Guide] Client System
[Workshop] LGBTQ+ Inclusion Workshop

Marketing & Sales

13 Lessons

[Guide] Social Media Orientation
[Guide] How to Conduct Market Research
[Guide] Hone Your Brand Language
[Guide] Your Elevator Pitch
[Guide] The Bullseye Marketing System
[Guide] Online Marketing Language
[Guide] Build a Disruptive Marketing Plan
[Guide] Network Like a Ninja
[eBook] Podcast Planning Guide
[Workshop] Build A Speaking Career
[Guide] Press Release Guide + Template
[Guide] Holiday Sales Prep
[Workshop] Social Media Plans

Finance

5 Lessons

[Guide] The Financial Planning Spreadsheet
[Workshop] Budgeting with YNAB
[Guide] Simple Cost/Benefit Analysis
[eBook] Create a Successful Kickstarter Campaign
[Guide] Get A Yearly Bonus

Scaling

9 Lessons

[Workshop] Finding Podcast Guest Spots
[Guide] Host a Stellar Webinar
[Guide] Scaling Worksheet
[Guide] The Scaling Roadmap
[Workshop] Automate Everything with Zapier
[Guide] Brand/Portrait Photo Shoot Prep
[Guide] Your Hiring System
[eBook] The Business of Books
[Slides] Report Writing & Presenting

Work/Life Balance

5 Lessons

[Guide] Plan Your Morning Routine
[Guide] Year-End Gratitude
[Guide] New Year Goal Setting
[Video] The 30/30/30 Goal Setting Map
[Guide] Sense & Sexuality

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