What got you interested in becoming a marketer?
I got interested in becoming a marketer because I honestly believe in people. I love learning about what they have to offer, their talents and ideas. And then I want everyone else to know about it too! I know a lot about design and branding. I also love making connections. So when I work with my clients, I am able to apply all of my knowledge and experience and use those as tools to get their message heard. If someone doesn’t know how to get noticed, I am able to do that for them, and that’s the most rewarding thing about marketing.
What do you love about what you do?
I really love everything about what I do! Like, completely and wholeheartedly. What I do in my business — design, illustration, social media, consulting, managing, teaching — these are the things that come quite naturally to me. Nothing about it is forced. So when I work with someone who is frustrated or doesn’t have the time to do all of the marketing for their business, its actually fun for me. I get excited about it. And when I hear the success stories, it completely validates what I do.
Tell me a story from your work.
My husband and I started Hatch together. He’s kind of my go-to problem solver and the one I bounce my ideas off of. So when I told him that I was going to be featured for my expertise in marketing, I said, “But I don’t know anything about marketing!” He responded by laughing and saying, quite frankly, “Honey, that’s all you do is marketing.”
This conversation has been a total game changer for how I perceive the work I do, myself, and marketing in general. In my mind, marketing is where a boardroom of suits are sitting around a table with a nervous guy in the front showing bar charts, diagrams, and statistics. This is NOT what I do.
My version of marketing is meeting one-on-one with a client, listening to them describe the message they want to get out into the world, and then me figuring out how to make that happen. I pay attention to trends in design and social media. I look at what other people do and think about what grabs my attention. Everything I do is very much based on my own experiences. I think, “Well, if I like (fill in the blank) then I bet others do too.” And then I tell my clients to go do it!
How has marketing been important for your clients?
I’ve worked with a lot of startups so these are people who are taking a risk, trying something they’ve never done before, and are often investing their own money into a visual identity or social media campaign. Having actual evidence that what I do for people has helped them succeed has been crucial in building that trust. When you are starting from the ground up, having a solid marketing strategy is everything. I spend a lot of time researching for my clients and want to make sure that I’m giving them the best information and guidance.
What do you suggest for your clients who want to try to manage their own marketing?
Pay attention!! Pay attention to what other people are doing and to what catches your own eye. And then try it yourself. I have found that marketing can actually be pretty forgiving. If you try something — let’s say an ad campaign — and you don’t get results, use it as a learning experience. Analyze it and ask why didn’t it succeed? And then do it differently next time. Its all about moving forward and not giving up just because one idea didn’t pan out. My husband and I have tried tons of different marketing techniques for Hatch and I can tell you that many of them were complete duds. But, we just don’t give up.