Posts

When Social Media Blocks You

Originally aired on my Podcast — Listen now >>

Social media has finally failed me.  And I know that it is said over and over, don’t depend on social media.  I even tell my clients this.

As a matter of fact, I had a client a couple of weeks ago working on marketing, and I asked what would you do if you didn’t have social media?  How do you think that people made money and made connections in the past, before social media (because obviously business has been around for a long time).

You’re not supposed to depend on social media, but a lot of us do because it’s free and the reach is wide. Or at least, potentially wide.  As a coach, I encourage my clients to not depend on social media.  Have your shit together there, but don’t depend on it because you don’t control it and it could go away in a moment.

Despite this, I haven’t actually had any problems with social media and continued to use it.  Here’s what I think happened.

I personally don’t love social media.  I’m an analog gal. I write books about technology at the intersection of anthropology.  I cook with cast iron.  I don’t own a Microwave, and I prefer records.  I’m kind of old school.  But I founded a tech company.  And I run an online business today as a coach.  So here I am sitting at this beautiful intersection between technology and analog.

Social media, in some ways, is so fun to me.  I’m able to stay in touch with loved ones abroad, build my network like a ninja, and learn about news fast.  But in other ways, it feels exhausting.  And that exhaustion is reflected by many people.

I tend to avoid it, and I know that may be hard to believe because my presence has been pretty solid.  That’s because I hired somebody.  One of my Three Pillars of Business Scaling™ is outsourcing, and I knew that I needed someone to do a better job than I was.

He did a really good job.  The thing is, I think that part of his work to post my website and what I have going on must have gotten flagged by Facebook, because it was during his tenure that my website stopped being allowed to be posted to Facebook.  I spent two hours fixing it — or so I thought.  It now seems that, once again, I cannot post my website links.

What’s really frustrating is that I have an upcoming webinar.  It’s my scaling webinar, “How to scale your business without losing your shit or your friends”.  It’s super fun, in depth, and helpful information that gets business people off the hamster wheel and into the success and freedom that they meant to have when they started a business. This isn’t spam. This is helpful, free information.

And Facebook’s like “no”.

Oh my god.  So frustrating.  I spent the first day of this just being mad and trying to figure out what the hell was going on.  I then resolved myself to get creative.

I recently published a really helpful blog that dovetails perfectly with the workshop.  I actually dispel some of the myths about scaling in the blog that I also dig deep on in the workshop.  I  reposted this to Medium where there’s a wider audience, and I also included the link to the webinar.  I know for sure that Facebook is not going to black list Medium, so I knew that I could post that Medium link to Facebook.

I then asked friends to share the Medium article, because everyone likes to try and beat Facebook in its own game.  So this is actually kind of fun, now, and I’m actually getting more traction, at least on the blog post.

I also created an Eventbrite listing, which automates with MailChimp, so everything that I need to send to people who sign up to the webinar will receive it when they sign up through Eventbrite.

I’ve told so many people don’t depend on social media, and now here I am.  Social media has blocked me or at least blocked some of the most important stuff that I do.  I mean, webinars are critical to the work that I do.  It’s all about sharing and I don’t get to share if I don’t get to do my webinars.

All that to say this week I am hosting my famous webinar on scaling you’re welcome to attend.  Don’t depend on social media.  And constantly think creatively, so before you get in trouble, you have a plan. Think about how you are not going to market your company without social media in order to diversify your promotions or whatever else you have going on.

Share Your Work

From my podcast Audacious Entrepreneur on the Move

I’m coming to you from Bloomington, Indiana.  My book signing was yesterday, and it was utterly amazing. 40 people came, I sold so many books, the questions and conversation were incredible. It was just awesome.

I left Michigan yesterday morning, and as I was driving, I was recalling how I missed out on a golden opportunity four years ago when I was doing the research for my book, Stories of Elders. The research took place across 12,000 miles, but I completely missed the opportunity to take photos and share the experience with others. And because of that I lost out on followers, potential buyers, and massive networking opportunities.

I have been thinking a lot about that during this book tour and wanting to share that with you all. Even though it seems pretty small, it is actually a big deal. I know that we chalk up social media to being so fluffy and lacking substance.  We have so many reasons to avoid social media, I totally get it from a very personal standpoint.  But we also live in a time where has never been easier to take hundreds of photos and share experiences.  It is these experiences that people want to be shared.

I would much rather see your pictures of an experience or an adventure than just seeing you drink a cup of coffee.  Coffee is great, and I love it, but it’s just a cup of coffee.

So as I was driving this time for the book tour, I made sure to stop and take photos and take some video clips.  Right now it feels like I just need to get to the next place, but later on in this trip, it’s really going to matter.

I want to encourage you to do the same. All of you are here because you have a great idea. You’re doing something amazing either as an entrepreneur or an author, and all of these things, whatever they may be, have stories to tell.  When you travel or when you are doing something to support that incredible work, it’s really unique.  You’re doing something that no one else really does. The percentage of the population that is founding businesses and writing books is fairly small.  Even today, when entrepreneurship is really starting to get quite popular.

As for book writing, it’s much easier to publish today.  The barrier to entry to write a book is much lower because of Amazon and on demand printing. But even still, not a lot of people do this.

So it’s worth sharing.  You have a story.  You have an idea.  You have an experience.  Not only is it inspiring to others, but it also might teach or may elevate your brand and bring you new customers and clients. You never know how just simply sharing something that seems so mundane to you is actually totally changing lives.

If you want help planning your social shares and balancing them with your work / life balance, get on my calendar!

How to Choose Your Social Media Platform

Remember what business was like before social media?  No?  Oh…

Today, starting a business includes being online.  This is the number one way your clients and customers get to know you.  Even customers of brick and mortar stores check out their website first 80% of the time.

In addition to your website there is social media.  It’s easy to get lost in the noise.  There are so many to choose from and it can be extremely time consuming.  So often do I speak with small business owners and entrepreneurs who are driving themselves crazy managing five or seven different accounts.  Don’t do that!

I developed an awesome Workbook for people just like you:  Entrepreneurs who are growing their business and want to leverage an online presence to support that growth.  I take you step by step to help decide where your people are and what platforms to use.  The only social media platform that is universal is Facebook (yeah, sorry), but luckily it’s easy to link to others.

In addition to choosing which platforms to use, my Workbook help you streamline so you’re editing only one source.  That’s right — you don’t have to jump from Facebook to Twitter to Google Plus in order to be able to manage multiple platforms.

Love this idea?  Want to get started?  Head over to the Resource Library to download the Social Media Guide. 

Podcast

Degrees of Separation Podcast | Jason Schemmel

Jason is a little bit of everything.  He is the host of Beers and Games in Grand Rapids, Michigan, founder of college job board Entrprsr, and Social Media guru at Zondervan (subsidiary of Harper Collins).  He is also an avid hockey fan and loves Minions, which comes up during this silly podcast episode.