Social media has finally failed me. And I know that it is said over and over, don’t depend on social media. I even tell my clients this.
As a matter of fact, I had a client a couple of weeks ago working on marketing, and I asked what would you do if you didn’t have social media? How do you think that people made money and made connections in the past, before social media (because obviously business has been around for a long time).
You’re not supposed to depend on social media, but a lot of us do because it’s free and the reach is wide. Or at least, potentially wide. As a coach, I encourage my clients to not depend on social media. Have your shit together there, but don’t depend on it because you don’t control it and it could go away in a moment.
Despite this, I haven’t actually had any problems with social media and continued to use it. Here’s what I think happened.
I personally don’t love social media. I’m an analog gal. I write books about technology at the intersection of anthropology. I cook with cast iron. I don’t own a Microwave, and I prefer records. I’m kind of old school. But I founded a tech company. And I run an online business today as a coach. So here I am sitting at this beautiful intersection between technology and analog.
Social media, in some ways, is so fun to me. I’m able to stay in touch with loved ones abroad, build my network like a ninja, and learn about news fast. But in other ways, it feels exhausting. And that exhaustion is reflected by many people.
I tend to avoid it, and I know that may be hard to believe because my presence has been pretty solid. That’s because I hired somebody. One of my Three Pillars of Business Scaling™ is outsourcing, and I knew that I needed someone to do a better job than I was.
He did a really good job. The thing is, I think that part of his work to post my website and what I have going on must have gotten flagged by Facebook, because it was during his tenure that my website stopped being allowed to be posted to Facebook. I spent two hours fixing it — or so I thought. It now seems that, once again, I cannot post my website links.
What’s really frustrating is that I have an upcoming webinar. It’s my scaling webinar, “How to scale your business without losing your shit or your friends”. It’s super fun, in depth, and helpful information that gets business people off the hamster wheel and into the success and freedom that they meant to have when they started a business. This isn’t spam. This is helpful, free information.
And Facebook’s like “no”.
Oh my god. So frustrating. I spent the first day of this just being mad and trying to figure out what the hell was going on. I then resolved myself to get creative.
I recently published a really helpful blog that dovetails perfectly with the workshop. I actually dispel some of the myths about scaling in the blog that I also dig deep on in the workshop. I reposted this to Medium where there’s a wider audience, and I also included the link to the webinar. I know for sure that Facebook is not going to black list Medium, so I knew that I could post that Medium link to Facebook.
I then asked friends to share the Medium article, because everyone likes to try and beat Facebook in its own game. So this is actually kind of fun, now, and I’m actually getting more traction, at least on the blog post.
I also created an Eventbrite listing, which automates with MailChimp, so everything that I need to send to people who sign up to the webinar will receive it when they sign up through Eventbrite.
I’ve told so many people don’t depend on social media, and now here I am. Social media has blocked me or at least blocked some of the most important stuff that I do. I mean, webinars are critical to the work that I do. It’s all about sharing and I don’t get to share if I don’t get to do my webinars.
All that to say this week I am hosting my famous webinar on scaling you’re welcome to attend. Don’t depend on social media. And constantly think creatively, so before you get in trouble, you have a plan. Think about how you are not going to market your company without social media in order to diversify your promotions or whatever else you have going on.