Posts

Share Your Work

From my podcast Audacious Entrepreneur on the Move

I’m coming to you from Bloomington, Indiana.  My book signing was yesterday, and it was utterly amazing. 40 people came, I sold so many books, the questions and conversation were incredible. It was just awesome.

I left Michigan yesterday morning, and as I was driving, I was recalling how I missed out on a golden opportunity four years ago when I was doing the research for my book, Stories of Elders. The research took place across 12,000 miles, but I completely missed the opportunity to take photos and share the experience with others. And because of that I lost out on followers, potential buyers, and massive networking opportunities.

I have been thinking a lot about that during this book tour and wanting to share that with you all. Even though it seems pretty small, it is actually a big deal. I know that we chalk up social media to being so fluffy and lacking substance.  We have so many reasons to avoid social media, I totally get it from a very personal standpoint.  But we also live in a time where has never been easier to take hundreds of photos and share experiences.  It is these experiences that people want to be shared.

I would much rather see your pictures of an experience or an adventure than just seeing you drink a cup of coffee.  Coffee is great, and I love it, but it’s just a cup of coffee.

So as I was driving this time for the book tour, I made sure to stop and take photos and take some video clips.  Right now it feels like I just need to get to the next place, but later on in this trip, it’s really going to matter.

I want to encourage you to do the same. All of you are here because you have a great idea. You’re doing something amazing either as an entrepreneur or an author, and all of these things, whatever they may be, have stories to tell.  When you travel or when you are doing something to support that incredible work, it’s really unique.  You’re doing something that no one else really does. The percentage of the population that is founding businesses and writing books is fairly small.  Even today, when entrepreneurship is really starting to get quite popular.

As for book writing, it’s much easier to publish today.  The barrier to entry to write a book is much lower because of Amazon and on demand printing. But even still, not a lot of people do this.

So it’s worth sharing.  You have a story.  You have an idea.  You have an experience.  Not only is it inspiring to others, but it also might teach or may elevate your brand and bring you new customers and clients. You never know how just simply sharing something that seems so mundane to you is actually totally changing lives.

How to Choose Your Social Media Platform

Remember what business was like before social media?  No?  Oh…

Today, starting a business includes being online.  This is the number one way your clients and customers get to know you.  Even customers of brick and mortar stores check out their website first 80% of the time.

In addition to your website there is social media.  It’s easy to get lost in the noise.  There are so many to choose from and it can be extremely time consuming.  So often do I speak with small business owners and entrepreneurs who are driving themselves crazy managing five or seven different accounts.  Don’t do that!

I developed an awesome Workbook for people just like you:  Entrepreneurs who are growing their business and want to leverage an online presence to support that growth.  I take you step by step to help decide where your people are and what platforms to use.  The only social media platform that is universal is Facebook (yeah, sorry), but luckily it’s easy to link to others.

In addition to choosing which platforms to use, my Workbook help you streamline so you’re editing only one source.  That’s right — you don’t have to jump from Facebook to Twitter to Google Plus in order to be able to manage multiple platforms.

Love this idea?  Want to get started?  Head over to the Resource Library to download the Social Media Guide. 

Podcast

Degrees of Separation Podcast | Jason Schemmel

Jason is a little bit of everything.  He is the host of Beers and Games in Grand Rapids, Michigan, founder of college job board Entrprsr, and Social Media guru at Zondervan (subsidiary of Harper Collins).  He is also an avid hockey fan and loves Minions, which comes up during this silly podcast episode.