HI! BOK! MOIN!
I’M VERONICA.
I’m an anthropologist, author, and serial entrepreneur. My work sits at the intersection of business, technology, and culture, where I study how people adapt during times of massive change — aka. paradigm shifts.
Since 2010, I’ve founded nonprofits, tech companies, and startups. Along the way, I discovered that entrepreneurship isn’t just about profit — it can be one of the most powerful tools for social impact and human resilience.
Today, I help individuals, leaders, and teams navigate big transitions — whether that’s scaling a business without burning out, writing a book that builds authority, or moving abroad and redefining what “home” means.
My clients have gone on to be featured by outlets like The Today Show, CNN, Forbes, TEDx, and even amplified by icons like Beyoncé and Martha Stewart. More importantly, they’ve leveraged the mechanisms of change for growth, rather than collapse.
If you’re here, you’re probably building something, shifting something, or searching for the tools to thrive in a time of change.
That’s where I come in.
WHAT CLIENTS SAY
Want to Learn a Little More?
Education & Awards
Awards
2026 Monarch Award Nominee (for essay “What I Learned from Telling Men When I Menstruate“)
2026 Pushcart Prize Nominee (for short story “The Wife“)
2024 HER DAO Hackathon 2nd Place (for Asterisk Women’s Health)
2024 ETH Global Akave Bounty 1st Place (for Asterisk Women’s Health)
2024 International Fiction Festival 2nd Place (for short story “The Wife”)
2021 GO Magazine 100 Women We Love
2021 Bounce Back Award
2021 Forbes NEXT 1,000
2020 International Book Award (for book “Stories of Elders”)
2020 National Indie Excellence Literary Award
2020 BEQ 40 LGBTQ Business Leaders Under 40 Awardee
2019 Corp! Magazine Diversity Business Leader Award
2019 Women Economic Forum Exceptional Woman of Excellence
2018 GRBJ 40under40 Business Leaders
2017 Top Women-Owned Businesses Honoree
2007-2009 Gold, Silver, and Bronze Congressional Medals for Volunteerism
2007, 2010 Presidential Award for Volunteering (x2)
2007 Spirit of Service Award (CNCS)
Education & Memberships
OpEd Project Ambassador
Founder Institute Mentor
WHY Certified Coach (WHY Institute)
Prof. Life Coach (Transformation Academy)
Cert. Feature Writing (U. Kent)
Cert. Global History of Sex & Gender (U. Glasgow)
Cert. Blockchain Basics (U. Buffalo)
Cert. Anthropology (Queens U.)
B.A. Anthropology (GVSU)
Fun Facts About Me
USA → Berlin
I moved from the United States to Berlin, Germany, at the beginning of 2021. Berlin, known as the ‘silicon valley’ of Europe, is the heartbeat of the startup and tech community in the EU.
Croatian Heritage
I’m proud of my lineage as a Croatian-American. Croatia has an incredible history as a kingdom and was a part of the Roman, Ottoman, Hungarian, and Yugoslavian empires. For that reason, I teach fellow diaspora how to obtain Croatian citizenship through descent.
Anthropologist
I was originally attracted to anthropology because it proves there is no one way of doing things. I now believe anthropology is one of the most useful areas of study for a business leader, not only because it trains its students in that out-of-the-box thinking, but also because it teaches us to understand the lives of others (think “target markets” instead of “sub-cultures”). Finally, the field of anthropology instills a value system of using one’s power for good. That’s what I’m here to help you do as a social impact entrepreneur!
My Projects
Stories of COVID
Worldwide ethnographic documentation of the pandemic that took place in real time across its first two years. This project draws on my history as an anthropologist and humanitarian with the National Civilian Community Corps.
Stories of Elders
My award-winning book, documentary, and podcast that documents the paradigm shift of the high-tech revolution through ethnography with those that lived it.
Academy
An academy developed over the course of the past decade that addresses the most common problems entrepreneurs face: time off, hiring well, getting a bonus, and more.
Asterisk Women’s Health
A decentralized organization built to address the global disparities in women’s non-reproductive health at the research level.
Anodyne Magazine
A trimesterly publication showcasing art, writing, and more from FLINTA* creatives on the topic of health care and challenges.
Founding & Impact Snapshot
- Serial Entrepreneur: Exited a self-bootstrapped tech marketing company in 2018; Founder of Asterisk Women’s Health (FemTech/ Web3) and co-founder of Anodyne Magazine.
- Scaling Consultant: Coached over 35 founders, ran 5 bootcamps, and helped scale SMEs from early-stage to $20M in sales.
Speaker & Thought Leadership
- 2x TEDx presenter with ~199K YouTube views
- Keynoted at the Women Economic Forum, WomenX Impact, Eve Wealth Summit
- 56+ podcast guest appearances
Publications & Media
- Author of Stories of Elders — award-winning, TEDx, and documentary-adapted
- Portfolio includes essays, poetry, public scholarship
Systems & Tools Expertise
- Deep experience in systems and ops: CRM master, web development, systems optimization, content strategy, primary/secondary research, Blockchain x AI, and automation.
- Certified WHY Coach and Professional Life Coach.
